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Your search for "Marketing" returned the following 4 expert(s):

CRICK, David »


Full professor
Telfer School of Management

Contact information:

Office: 613-562-5800 (4916)
E-mail:

Preferred method s of contact:

E-mail, Office Telephone

Research information:

David Crick is the Paul Desmarais Professor of International Entrepreneurship and Marketing. He has 27 years of experience in business schools in the UK and New Zealand before coming to Canada with a further 6 years of full time experience in industry plus various consultancy roles and visiting positions in a number of countries. David's expertise lies at the intersection of entrepreneurship and marketing; especially lean start-up firms with a desire to internationalize. He has also worked with firms owned by members of minority communities.

Area(s) of expertise:

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English only

KINDRA, Gurprit »


Gurprit Kindra

Full professor
Telfer School of Management
Marketing and Communication Service

Contact information:

E-mail:

Preferred method of contact:

E-mail

Research information:

Extensive consulting for the Government of Canada in areas like branding, health promotion, and marketing strategies. Current research on consumers at the bottom of the pyramid.

Also: Social marketing, Political marketing, Branding political candidates, Technology and education, Global markets and Emerging markets

Area(s) of expertise:

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Language preference:

English only, Hindi, Punjabi, some Arabic

MADILL, Judith »


Judith Madill

Paul Desmarais Professor
Full professor
Telfer School of Management

Contact information:

Office: 613-562-5800 (4740)
E-mail:

Preferred method of contact:

Office Telephone

Research information:

Research focuses on (1) Social Marketing - using marketing to achieve social "good";  (2) Entrepreneurship and Marketing - with current research on effectively utilizing web technology in small and medium size businesses, (3) Social Entrepreneurship - role of innovative organizations trying to help solve social problems, (4) Sponsorship - examining how sponsorship relationships work.

Area(s) of expertise:

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Language preference:

English only

MULVEY, Michael »


Michael Mulvey

Associate professor
Telfer School of Management

Contact information:

Office: 613-562-5800
E-mail:
Website

Preferred method of contact:

E-mail

Research information:

Michael's research focuses on marketing, retailing, and branding, emphasizing understanding and managing the meanings that influence consumer decision-making. He has worked on developing methods for measuring, comparing, and visualizing brand associations and examining activities that enhance the quality of life, such as travel and leisure. Additionally, his research promotes consumer inclusion, empowerment, and protection. For details: https://sites.google.com/site/profmulvey/

Area(s) of expertise:

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Language preference:

English only

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