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uOttawa Experts
MULVEY, Michael S.
Assistant professor
Telfer School of Management
Contact Information:
E-mail: mulvey@telfer.uOttawa.ca
Website
Preferred Method of Contact:
Research Information:
Marketing research, especially consumer behavior, consumer advertising and consumer product marketing. How consumers perceive, comprehend and respond to advertising and brand images.
Areas of Expertise:
Language Preference:
English only
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