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Your search for "Advertising" returned the following 2 expert(s):

MULVEY, Michael S. »


Michael S. MULVEY

Assistant professor
Telfer School of Management

Contact information:

E-mail:
Website

Preferred method of contact:

E-mail

Research information:

Marketing research, especially consumer behavior, consumer advertising and consumer product marketing. How consumers perceive, comprehend and respond to advertising and brand images.

Area(s) of expertise:

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English only

SIMON, Jonathan »


Jonathan Simon

Visiting professor
Telfer School of Management
Marketing and Communication Service

Contact information:

Office: 613-562-5731 ext 4744
Cell: 613-265-4736
E-mail:
Website

Preferred method s of contact:

E-mail, Cell Telephone

Research information:

An expert in digital marketing, he is the former Director of Marketing for a mobile gaming publisher of top-tier apps including Rubik’s Cube, Scattergories (Hasbro), Phase 10 (Mattel) and Skip-Bo (Mattel). In addition to his teaching, Jonathan is also deeply involved in the development and execution of the digital marketing strategy at the Telfer School of Management, providing consultation services to Telfer’s webmaster, and senior managers in external relations, programs marketing, research marketing, recruiting, and social media. His expertise, includes mobile marketing strategy, mobile ad monetization, programmatic marketing, user acquisition, content marketing, email marketing, customer relationship management (CRM), social media marketing, and search engine optimization (SEO).

Area(s) of expertise:

(View other experts in this field)

Language preference:

English only

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