Associate professor
Telfer School of Management

Contact Information:

Office: 613-562-5800
E-mail: mulvey@telfer.uOttawa.ca
Website

Preferred Method of Contact:

E-mail

Research Information:

Michael's research focuses on marketing, retailing, and branding, emphasizing understanding and managing the meanings that influence consumer decision-making. He has worked on developing methods for measuring, comparing, and visualizing brand associations and examining activities that enhance the quality of life, such as travel and leisure. Additionally, his research promotes consumer inclusion, empowerment, and protection. For details: https://sites.google.com/site/profmulvey/

Areas of Expertise:

• Advertising
• Marketing
• Marketing
• Social trends

Language Preference:

English only