Actualités uOttawa

Professeur agrégé
École de gestion Telfer

Coordonnées :

Tél. bureau : 613-562-5800
Courriel : mulvey@telfer.uOttawa.ca
Site web

Modes de communication préféré :

Courriel

Renseignements sur la recherche :

Michael's research focuses on marketing, retailing, and branding, emphasizing understanding and managing the meanings that influence consumer decision-making. He has worked on developing methods for measuring, comparing, and visualizing brand associations and examining activities that enhance the quality of life, such as travel and leisure. Additionally, his research promotes consumer inclusion, empowerment, and protection. For details: https://sites.google.com/site/profmulvey/

Domaine(s) de spécialisation :

• Publicité
• Marketing
• Marketing
• Tendances sociales

Langues :

Anglais seulement