Media
uOttawa Experts
Mulvey, Michael
Associate professor
Telfer School of Management
Contact Information:
Office: 613-562-5800
E-mail: mulvey@telfer.uOttawa.ca
Website
Preferred Method of Contact:
Research Information:
Michael Mulvey is an Associate Professor of Marketing at the University of Ottawa. His research examines how meanings influence consumer decision-making, with a focus on branding, retail, and quality-of-life experiences, including travel and leisure. He develops methods to analyze brand associations and consumer sentiment, often applying qualitative and text analytics. A frequent media commentator, he offers insights on consumer behavior, retail trends, and accessible travel, with a strong emphasis on inclusion, empowerment, and protection for vulnerable populations. For details, including a list of 350+ interviews: https://sites.google.com/site/profmulvey/in-the-mediaAreas of Expertise:
Language Preference:
English only, French: can discuss context for stories, but no live interviews (lack of verbal fluency)
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