Later this month, Paul Boult, uOttawa’s director of marketing, will move on to face new challenges at the Royal Canadian Mint as the director of corporate marketing.
Paul began working at the University of Ottawa in 1990 as a contract employee in the days when no official marketing department existed. He rose through the ranks to increasingly senior positions culminating with his current role.
One of Paul’s greatest challenges and perhaps his most satisfying accomplishment over the years involved branding the University of Ottawa. He led the development of a distinguishable visual identity for the institution that helped position it as a leader among Canadian universities.
More recently, Paul initiated the first-ever integrated undergraduate and graduate student recruitment campaign. Using the tag line It Starts Here, four high-traffic subway stations in Montreal were covered with ceiling-high banners, floor panels, billboards and advertisements. The campaign was a resounding success in both recruitment numbers and in visibility for the University.
Over the years, Paul and his dynamic and talented team of marketing specialists have garnered several industry prizes from Best Special Event in 1998 to Best Print Ad or Campaign in 2002.
His trademark sense of humour is loved and admired by many throughout the University community. Notwithstanding, those who have had the pleasure of working with Paul over the years will agree that he is a true professional.
“Paul is an extremely knowledgeable and highly-respected player here at the University,” says Alison Montpetit, Chief Administrative Officer for University Relations. “He is a strong force who skilfully demonstrates that marketing is a serious job that can have a significant impact on the image of the University.”
For 18 years, Paul has helped promote the University be it on a local, provincial, national or international scale. The magnitude of his contributions to the University of Ottawa will be measured for years to come.
