Teaching areas:
Strategic Marketing, High Tech Marketing, New Product Development
Research interests:
Commercializing New Technology, Technology Marketing, Technology Entrepreneurship, Venture Capital
Biography:
Professor Large began his professional career in 1975 as an engineer, working with Bell Northern Research in project engineering, E.W. Manufacturing in industrial engineering and product management, and Esso Resources Canada in project engineering and business analysis. From 1998 to 2001 he completed a three-year leave in industry, including one year at Cognos in the marketing group, and two years at Learnsoft Corporation as an executive officer.
At the School of Management, Professor Large teaches, researches and consults in the fields of Marketing, Technology Marketing, Technology Commercialization and Technology Entrepreneurship, and is a member of the Advisory Board for an Ottawa-based software start-up enterprise. His work has been published in journals such as the Journal of Product Innovation Management, the Journal of Technology Transfer, and the Ivey Business Journal, and in several textbooks and international conference proceedings.
