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In April 2004, Mr. Guy Laflamme was voted Marketing-Communications Personality of the Year at the Stratège Awards Ceremony held at the 13th Personality of the Year Gala of the Association marketing de Montréal (AMM). He received the Trudeau medal in 2005, the most prestigious award issued annually by the School of Management at the University of Ottawa. Mr. Laflamme was also named Tourism Personality of the Year by l’Association touristique de l’Outaouais in 2001, and by Ottawa Tourism in 2002, making him the first ever to obtain both awards. He was a finalist as Business Person of the Year in Ottawa-Hull, as well as Marketing Person of the Year for the province of Quebec in 1999.
Guy Laflamme has specialised in public sector marketing and in marketing cultural, recreational and tourism products - he has 18 years experience in the field. He has planned and implemented national marketing and communications strategies for Cultures Canada, Winterlude, Harmony 2000, Canada Day, the Canadian Artists and Producers Tribunal, the National Capital Commission, the Casino de Hull and the Juno Awards.
Presently Mr. Laflamme is Vice-President of Communications, Marketing and External Relations with the National Capital Commission, where he is responsible for repositioning the organization and increasing the region’s visibility across Canada. Mr. Laflamme has created a new structure consisting of a team 50 specialists in communications. He directed the first integrated marketing plan in the history of the organization, which involved the repositioning of the enterprise and the complete revamping of its image. He succeeded in securing the hosting of the 2003 Juno Awards in the capital, with the help of creative partnerships. He headed the regional Juno Awards committee, which was in charge of organization at a regional level for this event that generated more than ten million dollars in media visibility. Under his direction, the capital benefited from a three-million-dollar agreement with Bell Globe Media, the region’s largest promotional campaign ever.
Mr. Laflamme was Director of Marketing, Communications and Customer Service at the Casino de Hull from 1996 to 2001, where he helped position the Casino as an entertainment destination through alliances with festivals, museums and the tourism stakeholders of the region. As a result, the Casino was recognised as the region’s number one tourist attraction with over 3 million visitors per year. The Casino also created new tourism products such as the Casino Sound of Lights, the Casino Poker Run, the presentation of numerous musicals and Harmony 2000. Presented as one of Canada’s most important millennium event, Harmony 2000 was attended by over 50,000 people and parts of the show were seen by billions of people around the world. Mr. Laflamme managed all aspects of Harmony 2000, from project initiation, to communication, creative direction and logistical expertise.
Mr. Laflamme was Director of Communications and Public Affairs for the Canadian Artists and Producers Tribunal from 1993 to 1996, with a mandate to enhance the awareness of potential end-users, such as UDA, ACTRA and SARDeC, of the Status of the Artist Act and to inform federal producers of how the regulations were to be applied.
He has been Co-Chairman of Marketing and Communications for Expo 2005 Canada, and President of the Publicité-Club de l'Outaouais. At the University of Ottawa, he has taught courses in cultural product marketing in the arts administration program, and strategic marketing and consumer behaviour at the baccalaureate and master's levels. Mr. Laflamme is presently teaching all marketing courses in the Executive MBA program at U of O.
As Marketing Manager for the National Capital Commission from 1990 to 1992, he was responsible for promoting Canada's cultural heritage in the Capital Region. Working in co-operation with national museums and Canada's major cultural agencies, he engineered awareness and tourism promotion campaigns that repositioned the Capital region as a cultural destination. He obtained these results by developing innovative strategic alliances with major national broadcasters and the print media. Mr. Laflamme directed the promotion of Canada's 125th anniversary celebrations in the Ottawa-Hull region, which attracted more than 4 million people to a series of cultural events and performances by Canadian artists, including Céline Dion, Buffy Ste-Marie and the National Arts Centre Orchestra.
Mr. Laflamme holds a Master’s Degree in Business Administration (MBA), Marketing Concentration, from the University of Ottawa, as well as a graduate diploma in Commerce, Administration and Finance from the École supérieure de commerce in Grenoble. He has also completed a diploma in Broadcasting from the École des animateurs de radio-télévision in Québec and holds diplomas in Teaching and Geology from Laval University and the University of Ottawa, respectively.
Guy Laflamme was a guest speaker at over 100 events in the last five years, including a marketing training program provided by the University of Nevada and the very first Marketing course provided for senior public servants at the CSPS (Canada School of Public Service).
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