Madill, Judith

Judith Madill

Paul Desmarais Professor
Full professor
Telfer School of Management

Contact Information:

Office: 613-562-5800 (4740)

Preferred Method of Contact:

Office Telephone

Research Information:

Research focuses on (1) Social Marketing - using marketing to achieve social "good";  (2) Entrepreneurship and Marketing - with current research on effectively utilizing web technology in small and medium size businesses, (3) Social Entrepreneurship - role of innovative organizations trying to help solve social problems, (4) Sponsorship - examining how sponsorship relationships work.

Areas of Expertise:

Language Preference:

English only

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