On October 6, 2004 more than 200 PR professionals celebrated the winners at PR News' Awards luncheon at the Grand Hyatt in New York. Among the honourable mentions at the event was Business On The Go magazine, a project led by uOttawa's Alumni Association president, Greg MacDonald, who is associate director, Corporate Development, at Bell Mobility.
Business on the Go is a magazine designed to educate customers and prospects about available wireless technologies. With of budget of only $100,000 US, it achieved notable results in terms of improving the market position of Bell Mobility – Canada's largest wireless service provider.
