Faculty of Health Sciences
School of Human Kinetics
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My research looks at the usage of social media by various sport stakeholders, notably sport organizations at the professional and amateur levels. I have consulted for the Canadian Olympic Committee and previously provided interviews for the Canadian Press on the Toronto Blue Jays and NHL athletes social media salience.
Areas of Expertise:
- Not-for-profit organizations
- Organizational communications
- Professional sports
- Sports management/administration
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