Paul Desmarais Professor
Telfer School of Management
Office: 613-562-5800 (4740)
Preferred Method of Contact:
Research focuses on (1) Social Marketing - using marketing to achieve social "good"; (2) Entrepreneurship and Marketing - with current research on effectively utilizing web technology in small and medium size businesses, (3) Social Entrepreneurship - role of innovative organizations trying to help solve social problems, (4) Sponsorship - examining how sponsorship relationships work.
Areas of Expertise:
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